FAQs

The Strength & Loyalty Fund (S&L Fund) is an initiative designed to provide vital funding for our football future.

We have taken meaningful steps towards forging a strong foundation, delivering revitalised men’s and women’s programs and enhancing our state-of-the-art facilities. Now, we need to continue to build financial stability to create a future to be proud of.

The fund has been established to raise necessary funds that will contribute to key areas of the business relating to on-field performance.

As we saw in 2024, the competition gap is tightening across the league. The club requires support from its members and donors to continue to remain competitive and ensure we are adequately investing in our football programs.

The flow on effect from strong on-field performance is improved fixturing, high attendance, membership uplift and broadcasting - all of which are key contributors to increased revenues that can be invested into our football programs to drive up their competitiveness in the short and long term.

We want to deliver the ultimate success for our members, however, to do this, we need your support more than ever.

Contributions to the Strength & Loyalty Fund will address four key pillars that relate to our football strategy:

• Football Program Investment - Football performance and premiership success remains our number one strategic priority. To remain competitive, we must continue to invest in and grow our football programs.
• Talent pathways - Our community football pathways and academies provide a gateway to our elite programs. We are committed to investing in our grassroots footprint to help unearth the next generation of Saints.
• Infrastructure and facilities - We are proud of our unique position in Melbourne’s south. We are committed to ensuring our facilities, including our home of RSEA Park, remain amongst the best in the competition.
• Debt reduction - We have made significant in-roads towards reducing our historical debt over recent years. Further improving our financial position will free up more funds to re-invest into our football programs.

Bronze - $35

• Recognition on digital donor wall
• Club letter of recognition (digital)

Silver - $60 -$200

• Recognition on digital donor wall
• Club letter of recognition (digital)
• Recognition during Saints Say Thanks Round

Gold - $500

• Recognition on digital donor wall
• Club letter of recognition (digital)
• Recognition during Saints Say Thanks Round
• End Of Year Footy Update from Senior Coach (digital)

Platinum - $1000

• Recognition on digital donor wall
• Club letter of recognition (digital)
• Recognition during Saints Say Thanks Round
• End Of Year Footy Update from Senior Coach (digital)
• Mid-year fund update (digital)

For donations above $1000, please contact our customer support team who can assist you.

If you would like to make a tax deductable donation, this can be done via the St Kilda Football Club Foundation.

Please contact Head of Foundation Jackie Emmerton: jackie.emmerton@saints.com.au

The club has made significant in-roads across its off-field business. Since 2019, the club has doubled its corporate sponsorship revenue, increased its membership base consistently over the past five seasons (achieving another record in 2024), doubled overall merchandise revenue and introduced a number of non-football revenues that support the club’s balance sheet.

The club is working hard to reduce its bank debt with the vision of becoming debt free in the coming years. While the club has considerably reduced its bank debt in recent times, a concerted effort will be required to eradicate this completely. This is why we require the support of our members and donors in achieving this goal.

• Recognition on digital donor wall & club letter of recognition (digital) will be fulfilled on a monthly basis
• Those eligible for an end of year footy update from a senior coach (digital) will be delivered the week of Saints Say Thanks Round (Usually the last home game of the season)
• Recognition during Saints Say Thanks Round (Usually the last home game of the season)
• Those eligible for a mid-year fund update (digital), will be delivered this during the bye round of the 2025 season.