The Strength & Loyalty Fund (S&L Fund) is a new initiative to provide vital funding for our football future.
We have taken meaningful steps towards forging a strong foundation, delivering revitalised men’s and women’s programs and enhancing our state-of-the-art facilities. Now, we need to continue to build financial stability to create a future to be proud of.
The fund has been established to raise necessary funds that will contribute to key areas of the business relating to on-field performance.
Why is the club raising funds?
As we saw in 2023, the competition gap is tightening across the league. The club requires support from its members and donors to continue to remain competitive and ensure we are adequately investing in our football programs.
The flow on from strong on-field performance results in improved fixturing, attendance figures, membership numbers and broadcasting - all of which are key contributors to increased revenues that can be invested into our football programs to drive up their competitiveness in the short and long term.
We want to deliver the ultimate success for our members, however to do this, we need your support more than ever.
Contributions to the Strength & Loyalty Fund will address four key pillars that relate to our football strategy:
AFL Season. Recognition tiers are listed below:
Bronze - $35
Silver - $60
Gold - $100
Premium - $200
Ultimate - $500
Platinum - $1000
For donations above $1000, please contact our customer support team who can assist you.
If you would like to make a tax deductable donation, this can be done via the St Kilda Football Club Foundation.
Please contact Head of Foundation Jackie Emmerton: firstname.lastname@example.org
The club has made significant in-roads across its off-field business. Since 2019, the club has doubled its corporate sponsorship revenue, increased its membership base consistently over the past five seasons (achieving another record in 2023), doubled overall merchandise revenue and introduced a number of non-football revenues that support the club’s balance sheet.
The club is working hard to reduce its bank debt with the vision of becoming debt free in the coming years. While the club has considerably reduced its bank debt in recent times, a concerted effort will be required to eradicate this completely. This is why we require the support of our members and donors in achieving this goal.