FAQs

The Strength & Loyalty Fund (S&L Fund) is a new initiative to provide vital funding for our football future.

We have taken meaningful steps towards forging a strong foundation, delivering revitalised men’s and women’s programs and enhancing our state-of-the-art facilities. Now, we need to continue to build financial stability to create a future to be proud of.

The fund has been established to raise necessary funds that will contribute to key areas of the business relating to on-field performance.

Why is the club raising funds?

As we saw in 2023, the competition gap is tightening across the league. The club requires support from its members and donors to continue to remain competitive and ensure we are adequately investing in our football programs.

The flow on from strong on-field performance results in improved fixturing, attendance figures, membership numbers and broadcasting - all of which are key contributors to increased revenues that can be invested into our football programs to drive up their competitiveness in the short and long term.

We want to deliver the ultimate success for our members, however to do this, we need your support more than ever.

Contributions to the Strength & Loyalty Fund will address four key pillars that relate to our football strategy:

• Football Program Investment - Football performance and premiership success remains our number one strategic priority. To remain competitive, we must continue to invest in and grow our football programs.
• Talent pathways - Our community football pathways and academies provide a gateway to our elite programs. We are committed to investing in our grassroots footprint to help unearth the next generation of Saints.
• Infrastructure and facilities - We are proud of our unique position in Melbourne’s south. We are committed to ensuring our facilities, including our home of RSEA Park, remain amongst the best in the competition.
• Debt reduction - We have made significant in-roads towards reducing our historical debt over recent years. Further improving our financial position will free up more funds to re-invest into our football programs.

AFL Season. Recognition tiers are listed below:

Bronze - $35

• Recognition on digital donor wall
• Recognition during Saints Say Thanks Round

Silver - $60

• Recognition on digital donor wall
• Club letter of recognition (digital)
• Recognition during Saints Say Thanks Round

Gold - $100

• Recognition on digital donor wall
• Club letter of recognition (digital)
• Video from Senior Coaches
• Recognition during Saints Say Thanks Round

Premium - $200

• Recognition on digital donor wall
• Club letter of recognition (digital)
• Video from Senior Coaches
• Recognition during Saints Say Thanks Round
• Go into the draw to have an inner sanctum experience with the coaches
  

Ultimate - $500

• Recognition on digital donor wall
• Club letter of recognition (digital)
  
• Personalised from Senior Coaches or player
• Recognition during Saints Say Thanks Round
• Go into the draw to have an inner sanctum experience with the coaches

Platinum - $1000

• Recognition on digital donor wall
• Club letter of recognition (digital)
• Personalised from Senior Coaches or player
• Recognition during Saints Say Thanks Round
• Guaranteed access to inner sanctum tour and sit down with St Kilda’s coaching panel

For donations above $1000, please contact our customer support team who can assist you.

If you would like to make a tax deductable donation, this can be done via the St Kilda Football Club Foundation.

Please contact Head of Foundation Jackie Emmerton: jackie.emmerton@saints.com.au

The club has made significant in-roads across its off-field business. Since 2019, the club has doubled its corporate sponsorship revenue, increased its membership base consistently over the past five seasons (achieving another record in 2023), doubled overall merchandise revenue and introduced a number of non-football revenues that support the club’s balance sheet.

The club is working hard to reduce its bank debt with the vision of becoming debt free in the coming years. While the club has considerably reduced its bank debt in recent times, a concerted effort will be required to eradicate this completely. This is why we require the support of our members and donors in achieving this goal.

• Fulfilment of your donations items such as letter of recognition will be delivered to within 60 days of your donation.
• Those eligible for a video acknowledgment from St Kilda's coaches or players will be delivered in 2024.
• Only donation $200 and above will go into a draw to win an inner sanctum experience with St Kilda's coaching staff.
• Donations $1000 above will automatically be given access to the inner sanctum event.
• Details of the inner sanctum experience including dates and times will be communicated in early 2024.